Roxwell Press at Pulse London trade show

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In May, Roxwell Press made it’s trade show debut at Pulse London, a design-led event that showcases new talent. It’s one of the smaller shows in London, and felt like a good place to begin, particularly with my home/studio location being a 20 minutes cycle ride to the venue at Olympia! It also gave the added bonus of lovely friends and family who came to show support or help out for a …

Making a painted backdrop for photography

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Photography plays a vital role in defining a brand, and I’m always really interested in how brands use it to tell a story of their products. The photography style en vogue is flat lay – which is basically laying out a composition of objects onto a flat surface and photographing it from above. I love this style, it’s a lot like a collage but using objects instead of cut out shapes of …

An interview with Letters to Adeline

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In the early stages of business there are so many things to consider. Not just what to create, how to create it and how can I bring this to the people who may want to buy it. Because really, it all starts with the ‘why’. Why do I want to create stationery, and why is that important.
The ‘why’ begins with human nature, and our need for connection. We are more connected than ever before in many ways, but can be in the …